Content repurposing (or content recycling) is the practice of taking existing content and adapting it into different formats or for different platforms to reach new audiences or extend its lifespan. Instead of developing new content from scratch, repurposing involves reimagining, restructuring, or reformatting existing content in various ways.
Why Repurpose Content?
Audiences hang out in different networks, one person might be a Twitter doom scroller and the next might like to see pretty pictures on Instagram. 52% of US online adults say they use multiple social platforms. Of this group, 56% use four or more social platforms, and 23% use seven or more. So in order to maximise your audience capture, you need to be posting your repurposed content in a least 2 or 3 different places and formats.
Sometimes users might need to see that you’ve posted a new episode on several different platforms before they might be prompted to watch or listen. Personally, I will often see a new episode posted from a creator I like, but won’t actually be prompted to watch until I’ve seen a quote or a clip posted as well – I like to get a feel for what I am about to spend an hour consuming before I’ll take the dive in. 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson.
Get 20 Times The Value
So it’s unlikely that the title and the fact that you’ve posted a new video or podcast will be enough to draw listeners in – you need to give them a few tasters of what to expect. This is why content repurposing is so important, it allows you to give them tasters in multiple different forms.
By adapting the content to suit different platforms and channels, creators can reach a broader audience and increase engagement. However, it is key to remember that each piece of content should reflect in the platform it is being created for; different people use different platforms for different things.
This is where I can help.
I offer content repurposing services. Meaning you can get 20 times more value from each podcast or YouTube show.
Best of all, my Content Bonanza packages start at £15 per episode. Right now I am offering FREE podcast audits.
Check out some case studies below!
https://jistproductions.co/content-repurposing-case-studies/
Get in touch below.